What is our vibrant city?
Through substantial regeneration projects, agile collaborations and continued investment in the city, we are already creating a more vibrant economy.
Improving experiences for residents and visitors – in creating a vibrant city centre, we create a visitor destination which presents Sunderland as a competitive, attractive and successful place to live, work, learn and invest.
From award-winning theatres, museums, galleries and music venues, to substantial inward investment, world-class education and leading research facilities; we are well on the way to shaping a unique, desirable urban setting.
By 2030 we will have:
- more creative and cultural businesses
- more residents participating in their communities
- more visitors visiting Sunderland
- more people feeling safe in their neighbourhoods and homes
- more resilient people